Communications Specialist II

Company: Texas A&M University
Location: College Station
Posted on: February 5, 2020

Job Description:

Description Job Title Communications Specialist II Agency Texas A & M University Department Enrollment & Academic Serv Mktng Proposed Minimum Salary Commensurate Job Location College Station, Texas Job Type Staff Job Description Our Commitment Texas A & M University is committed to enriching the learning and working environment for all visitors, students, faculty, and staff by promoting a culture that embraces inclusion, diversity, equity, and accountability. Diverse perspectives, talents and identities are vital to accomplishing our mission and living our core values . Who we are Enrollment Services works collaboratively with colleges and other university departments to promote student access, success, and excellence and to champion the recruitment, enrollment, transition, retention, and graduation of a student body rich in talent, diversity and individuality. Enrollment services aspires toward a high performance culture that places students first and recognizes our commitment to university and external communities by emphasizing quality and simplicity in all we do. Enrollment & Academic Services Marketing Team is responsible for creative development, strategic communication planning, brand management, graphic design, website design, social media strategy and execution, media buying, video production, procurement of promotional materials, market research and campaign analytics. As a recruitment tool, the department produces the AGGIEBOUND magazine. The Academic Affairs Recruiting Office assisted with the creation and posting of this job requisition for Enrollment & Academic Services Marketing Team. What we want Enrollment and Academic Services Marketing is seeking a highly independent, yet collaborative, writer who can produce written content that is clear and crisp, with a distinctive on-brand voice. We are looking for someone skilled in editing and proofreading existing content. This office serves an array of clients, so the ability to write for various audiences and media channels is essential. Our main audience is prospective students, and our team members are excited and dedicated to promoting Texas A & M! The selected candidate will subscribe to and support our commitment to Inclusion, Diversity, Equity and Accountability (IDEA) as stated above. If the description sounds interesting to you, we invite you to apply to be considered for this opportunity. Required Education and Experience: Bachelor's degree in Journalism or equivalent combination of education and experience Two years of related experience in promotional and educational writing Required Knowledge, Skills, and Abilities: Knowledge of word processing, spreadsheet, and database applications Knowledge of promotional, factual writing styles, and publication procedures Ability to multitask and work cooperatively with others Excellent interpersonal, written, and verbal communication skills Preferred Education and Experience: Bachelor's degree in Journalism Two years of related experience in promotional and educational writing, specifically for recruitment of prospective students to an institute of higher education Responsibilities: Creative Development - Collaborate with the Director of Enrollment Marketing, Creative Manager, and Director of Undergraduate Recruitment to establish a full recruitment communication plan. This will include collaboration across departments to understand the recruitment process, determine the appropriate messaging style, and establish the appropriate timing of distribution. Researches, writes, and edits content needed for various recruitment and student success publications that are designed as companions to messaging distributed via the CRM. Collaborates with the editorial team in the Communications and Marketing Division on writing projects related to web and admissions copy, and occasional feature story writing highlighting students and/or student recruitment. Creative Collaboration - Liaise' s with the creative team on art direction to ensure that words and images (or video or audio) complement one another to convey a clear message or tell an engaging story. Works closely and collaboratively with the communications team to stay aligned with key messaging, with the voice of the college, and the LSA editorial style guide. Writes all content consistent with strategic messages, brand guidelines, product/service positioning, and editorial style; contributes to style guide as needed. Works hand-in-hand with designers to develop creative concepts and engages content pieces for campaigns and always on content. Attends meetings and other activities that involve media coverage or story development. Creative Messaging - Develops persuasive, engaging, and creative short- and long-form copy-in collaboration with project leads, communications team, graphic designers, project managers, clients, and others-for multiple media including print, digital, and social. Crafts, edits, and revises copies as needed to ensure content is creative, attention-grabbing, effective, and that it meets client approval. Creative Research - Researches specific opportunities, products, events, and/or services being marketed. Identifies key marketing goals, objectives, strategies, and primary audiences. Determines which communication vehicles will be used and establishes style, tone, voice, and length of copy needed. Uses feedback, performance analysis, and observed trends/best practices to guide and improve creative work. Editing & Proofing - Ensures all copy communicates a consistent, engaging, audience-focused voice across all products and properties. Makes sure content is appropriate as well as factually and grammatically accurate. Self-edits and proofreads written assets prior to delivery. Technical Writing - Researches, writes, and edits content to be distributed via the CRM. This content will include messaging directed toward prospective students and their families, students who have applied and are in the process of completing the steps to attend the University, and students who have enrolled and need information regarding available student resources. This content will directly affect applications, enrollment, success, and retention. Performs other duties as assigned. Instructions to Applicants: Applications received by Texas A & M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a profile to pre-populate the online application. All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check. Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity. View your connections at Texas A & M University Job Information Location: College Station TAMU, Texas, United States Job ID: Posted: January 23, 2020 Position Title: Communications Specialist II Company Name: Texas A & M University

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