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Technical Marketing Specialist

Company: Arbin Instruments
Location: College Station
Posted on: July 9, 2019

Job Description:

Arbin Instruments, a leading global manufacturer of test equipment for energy storage devices, is currently seeking a full-time technical marketing specialist to join the sales & marketing team at our headquarters in College Station, TX. The Technical Marketing Specialist will work directly with the Sales, Marketing, Support, and Engineering teams at Arbin to create and manage marketing campaigns and associated content, help create technical product documents, manage email marketing campaigns, and more. Arbin provides test equipment all over the world, and the marketing department is responsible for developing strategies to target each application-based and geographic-based audience segment. Arbin products have many unique technical features, and it is important that the Technical Marketing Specialist understand these details to communicate information in an interesting & informative manner. Job DutiesCreate and/or manage** inbound and outbound marketing channel content including web, SEO, PPC, email, industry conferences, and other digital advertising.Manage audience segmentation and implement targeted marketing strategies.Create and execute lead generation programs.Analyze data to determine campaign efficiency.Create new product sales and marketing material.Create and/or manage** graphic design work needed for marketing campaigns.Ensure creative marketing materials undergo regular review for accuracy, uniformity and adherence to brand guidelinesDevelop and communicate marketing plans, campaign metrics and recommendations to senior management team.Evaluate market competition by researching and comparing competitor products.Define audience application requirements and product requirements that provide detailed information to the engineering team.Define market gaps between existing product offers and what is desired by the product audience.**NOTE: Some activities may be outsourced based on time-allocation, but management of activities is required. RequirementsArbin is looking for candidates with either a Marketing or Engineering Degree. The technical background would be beneficial, but marketing knowledge and experience is essential.A talent for creating unique and practical marketing campaigns and designs.Aptitude for technical writing.Candidates should be detailed and technically oriented with the ability to deal effectively with engineers, and other technical personnel to grasp technical concepts.Experience working in, and/or managing a team environment with strong interpersonal skills.We are looking for candidates with strong analytical skills who can develop and effectively implement metric-based strategies.Experience with the Adobe and Microsoft software suites (Photoshop, Illustrator, Publisher, etc.) is preferred.Experience managing Google Analytics and Adwords accounts is preferred.Experience with WordPress or other similar CMS is preferred. For more information on Arbin Instruments, please visit our website at To apply please send your resume to and CC:

Keywords: Arbin Instruments, College Station , Technical Marketing Specialist, IT / Software / Systems , College Station, Texas

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