Sales and Marketing Director
Company: Hbculifestyle
Location: Houston
Posted on: June 2, 2025
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Job Description:
DescriptionMaintains and/or improves upon the occupancy level
and revenue production of the community in accordance with the
marketing and business plans to include completing sales calls and
closing sales. Develops and maintains relationships with and
generates leads through residents, family, and professional
referral sources. Plans, coordinates, and implements monthly
prospect and/or referral source activities and events. Partners
with Regional Sales management to develop and execute marketing
plans and achieve community occupancy goals. Supervises the
activities of at least two Full-time Equivalent (FTE) Marketing
Coordinator(s) and/or Sales Counselor(s) to achieve the desired
results of the community marketing and business plans.Maintains
and/or improves upon the occupancy level of the community in
accordance with the marketing and business plans of the
community.Closes sales by assisting prospective residents, their
family members, and/or advisors in the decision-making process by
understanding their needs and educating them about how services and
programs can meet their needs. Responds promptly to every telephone
call or in-person inquiry from all referral sources, prospective
residents, and families. Provides appropriate community and company
information to anyone who inquires.Utilizes sales processes,
systems, and forms for external and internal sales to perform job
duties, track information, compile data and reports, and achieve
desired community occupancy goals.Completes outside Business
Development sales calls to meet or exceed the established goals for
professional leads per week as set by the community marketing plan
with Regional Sales management guidance. Contact sources include
legal and financial professionals, senior organizations,
appropriate special interest groups, hospital discharge planners,
skilled nursing facilities, retirement communities, clergy, medical
insurance providers, and other local community contacts.Develops
and maintains relationships with and generates leads through
residents, family, and professional referral sources on a weekly
basis. Provides information and conducts presentations about
services and programs, market advantages, availability, and other
relevant information to meet the needs of prospective referral
sources and community groups.Plans, coordinates, and implements
monthly prospect and/or referral source activities and events as
specified by the community marketing plan, Executive Director, and
Regional Sales management. Follows up and executes sales processes
with all leads from events.Partners with Regional Sales management
to develop and execute marketing plans and achieve community
occupancy goals. Researches and provides recommendations for
content and delivery of brochures, flyers, press releases and other
forms of media that promote the community services. Adheres to
procedures in the development of advertising materials by working
with Brookdales Creative Services group.Monitors conversion ratios
regarding Business Development calls to direct referrals, prospect
calls, and tours and collects and analyzes data to prepare weekly
and monthly reports. Provides frequent sales performance issue
information to Regional Sales management.Maintains working
knowledge of the lead management system and uses system to maximize
sales effectiveness.Supervises the activities of at least two FTEs,
Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the
desired results of the community marketing and business plans.This
job description represents an overview of the responsibilities for
the above referenced position. It is not intended to represent a
comprehensive list of responsibilities. An associate should perform
all duties as assigned by his/her supervisor.#ZR-CTRecognized by
Newsweek in 2024 and 2025 as one of America's Greatest Workplaces
for DiversityMake Lives Better Including Your Own.If you want to
work in an environment where you can become your best possible
self, join us! Youll earn more than a paycheck; you can find
opportunities to grow your career through professional development,
as well as ongoing programs catered to your overall health and
wellness. Full suite of health insurance, life insurance and
retirement plans are available and vary by employment status.Part
and Full Time Benefits EligibilityMedical, Dental, Vision
insurance401(k)Associate assistance programEmployee
discountsReferral programEarly access to earned wages for hourly
associates (outside of CA)Optional voluntary benefits including ID
theft protection and pet insuranceFull Time Only Benefits
EligibilityPaid Time OffPaid holidaysCompany provided life
insuranceAdoption benefitDisability (short and long term)Flexible
Spending AccountsHealth Savings AccountOptional life and dependent
life insuranceOptional voluntary benefits including accident,
critical illness and hospital indemnity Insurance, and legal
planTuition reimbursementBase pay in range will be determined by
applicants skills and experience. Role is also eligible for monthly
and quarterly commission opportunities. Temporary associates are
not benefits eligible but may participate in the companys 401(k)
program.Veterans, transitioning active duty military personnel, and
military spouses are encouraged to apply. To support our associates
in their journey to become a U.S. citizen, Brookdale offers to
advance fees for naturalization (Form N-400) application costs, up
to $725, less applicable taxes and withholding, for qualified
associates who have been with us for at least a year.The
application window is anticipated to close within 30 days of the
date of the posting.
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LocationNet Salary per month$4,620Cost of Living Index63
/10063Median Apartment Rent in City Center(1-3
Bedroom)$1,658-$3,161$2,410Safety Index37
/10037UtilitiesBasic(Electricity, heating, cooling, water, garbage
for 915 sq ft apartment)$130-$375$201High-Speed
Internet$50-$100$65TransportationGasoline$2.91Taxi Ride(1
mile)$2.99Data is collected and updated regularly using reputable
sources, including corporate websites and governmental reporting
institutions.Loading...Insert additional messaging here.
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Keywords: Hbculifestyle, College Station , Sales and Marketing Director, Advertising , Houston, Texas
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