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Marketing Specialist

Company: PCCA
Location: Houston
Posted on: January 15, 2022

Job Description:

What We're Looking For
Are you a lifelong learner with a passion for creative communications? Tired of setting up the same old campaigns? If you answered "YES," you could be our next Marketing Specialist .

As an integral part of PCCA's Marketing department, the marketing specialist is responsible for creating, coordinating and automating PCCA customer communications and digital campaigns for the U.S., Canada and Australia markets. This role will support lead generation efforts as well as enhance the buyer journey, providing data-driven updates and recommendations.

What You Will Do
--- Create workflows, email campaigns, build custom forms, and landing pages using marketing automation software - Marketo
--- Own end-to-end strategy and implementation of all Marketo systems, including design, coding, set-up and execution
--- Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn and other media platforms
--- Collaborate with Marketing, Web Services, A/V and other departments as needed to ensure campaigns are aligned among all channels
--- Manage the email calendar to balance product marketing, events, education and other communications and prevent subscriber burnout
--- Implement effective A/B testing of different email components and analyze/report on effectiveness of different customer campaigns
--- Personalize content based on different customer profiles
--- Promote and develop best practices for digital marketing, identifying new opportunities and trends
--- Able to understand data to develop, suggest and measure recommendations for marketing strategies and tactics
--- Manage necessary approvals for all content and project manage against deadlines

Who You Are
--- 3-7 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns
--- Hands-on experience with marketing automation programs, preferably Marketo
--- Experience with SEO, SEM, PPC, and remarketing
--- Excellent written and verbal communication with extremely high attention to detail
--- Capable of quickly learning technical platforms that impact processes
--- Experience with responsive email design
--- Self-motivated high achiever who can multi-task, prioritize and plan work, and manage deadlines
--- Strong knowledge of HTML and CSS required
--- Basic level skills in InDesign, Photoshop required

Who We Are
At PCCA, we're proud of our mission - helping pharmacists and prescribers create personalized medicine that makes a difference in patients' lives. This all starts with our people. We invest in a positive company culture, fueled by six core values that truly express how we live and work. We also offer a competitive benefits package, including extensive health care coverage, vacation and paid time off, 401K matching, and tuition reimbursement/family scholarships. We also love to have fun, with all-company events hosted all year round. Learn more about what it's like to work at PCCA on LinkedIn: https://bit.ly/pcca-life.

Keywords: PCCA, College Station , Marketing Specialist, Advertising , Houston, Texas

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